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With so many people presenting so many different social media optimization tips, it has become impossible to know which ones work and which don’t. That’s why, below, we are listing SMO tips that actually work – old school or not.
Lack of an effective and robust social media strategy is the key hurdle when it comes to why social media campaigns fail. 28% Brands believe not having a proper and planned social media strategy is the first reason why they can’t get social.
Social media is ever changing and the companies need to adopt the new policies for best social media optimization results. This can be done when you follow the social sites, track performances, evaluate your campaigns and improve them. A full-fledged and effective social media strategy must inculcate your goals and objectives with means and ways to achieve them.
Just like search engines, users on social sites also use keywords, phrases, sentences to find a business and connect with the brands. Are you doing this kind of research and include the most-searched keywords in your social posts? If not, your social media marketing strategy is bound to fail.
There is a need to do comprehensive keyword research and come up with the relevant keywords, hashtags, phrases, slogans and words people use to connect with a business. Moreover, include the key terms or slogans in every social media post, image and make sure everyone can find them easily.
Always do research, find the best interesting blog and content ideas, create quality and unique content, and make sure it is formatted the right way for better social media optimization. The featured images must be appealing for the social followers. Further details are listed below.
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A golden social media marketing strategy is that the social media posts should stand out. You need to be creative with everything from content to hashtags and images. Without creating unique and great social posts, a business cannot do social media optimization well. In order to attract users, there should be a touch of humor, fun, information, excitement, weirdness and the human emotions.
Make sure you schedule your posts on the right time for social media platforms. Apart from this, you can also choose post scheduling tools like HootSuite or Social Report which makes it easy for the users to schedule their social posts in a short time. It allows scheduling for multiple platforms and different profiles on a single social site.
A business must connect with the followers. It doesn’t mean create a social profile, invite people or run campaigns and increase social following base. It is more than this. It goes to increasing user engagement, keeping social profiles active, sharing every single update so that users stay on the pages.
Without properly connecting with the users, a business cannot achieve much from social sites. Customer issues should also be resolved through social sites in order to encourage more users to share their problems. You can also use these sites or profiles for getting customer feedback and to improve the services and products.
It has been noticed some brands keep working on the social sites that give them a little in return. The wise managers will never make this mistake. They will put efforts into judging which sites offer them the better results, user engagement, more customers so that they can focus more on those.
For example, Facebook and Twitter cannot be of same preference for a brand because they have different user base. On Facebook users are young whereas Twitter has mature followers. A business should track such records and change their strategy to improve productivity.
Companies should also invest in social media marketing. Free work is effective but it takes time to show results. Sometimes, a paid campaign can be more fruitful. For example, for increasing followers or user base, targeted campaigns should be run so that a brand can grow its follower base.
The paid campaigns do work. Facebook allows brands to create customized ads, choose the users with respect to age, location, choice, taste, preferences and run these ads for shorter and longer time periods. In order to increase customer base, you should work on such campaigns. They will also increase your site traffic when you will drive them to the website through social media posts.
Social media sites favor paid posts and ads. Some brands spend on every single post and create ads while others are selective and choose specific posts to run ads on the social sites. The second option is better, more affordable and brings about better results.
As you will run specific posts, you will be able to target more users. This can be done by using AI feature of social media. You should track the posts and see which type of posts and on what time get the better response. It will help you to target those posts and time for future campaigns.
Micro-blogging is different than blogging. These are posts with little content. Usually the micro-blogs carry information from other sources. Like you can get it from Tumblr or other sources. Such type of content and posts are very engaging when it comes to attracting users.
These can be links from other sites, short videos, news, headlines or even research reports. A brand should try to use such posts on their social profiles in order to keep the profile active and engage users in some discussions. It will also help you drive traffic to your websites.
Another great way to improve social media campaigns and make the strategies optimized is to see what the competitors are doing. You can check their social media ads and strategies to learn the unique and different things that help them perform better as compared to your business.
The first thing is to create a list of all the top competitors. You can search them on social sites, visit their profiles, collect the data like social names, bio, image types, content nature and type, time of posting and other relevant details in this audit.
When the list is ready, start analyzing it. A detailed comparison will help you point out the important things like what mistakes you have been making. The reports will also let you create better social media strategies and learn new optimization methods.
In case you feel difficulty while assessing or creating the reports, you can use analytics tools. There are many such tools, free as well as paid, that will suffice in this regard. They will make your work easier, save time and let you perform better.
A business must also track its own performance, see where they have done better and which areas need to be improved for better social media optimization.
Social media pages or accounts provide detailed analytics to the users. They are quite helpful in diverting focus, targeting more important areas and getting rid of less useful strategies.Shovon Joarder is a Freelance Digital Marketing Manager who helps business and blog website owners to get maximum exposure over online in organic search results through Search Engine Optimization, reach highly targeted audience and customers through Pay Per Click advertising and Social Media Marketing.
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